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ZIGO sign-Why are the signs on commercial streets so dazzling now? What are the functions of the signage wayfinding system?

At present, there are a large number of signs in the environmental space, such as urban public transportation system signs,commercial advertising signs,  tourist attraction signs, etc. However, in the space filled with signs, we still feel unable to obtain accurate information; Especially in commercial streets, there are a large number of advertisements,billboards,decorations and other visual elements installed. These visual elements flood the directional information in a very noisy environment, causing people to lose their visual points.

In the complex commercial street environment, people's main behaviors include sightseeing,shopping,entertainment, transportation,rest, dining, and so on. A good commercial street signage and guidance system plays a role in indicating direction and location, ensuring people's safety and the order of the commercial street. On the other hand, it also has a positive effect on the image of the urban environment.

The function of the commercial street signage wayfinding system is to use reasonable and scientific technology and artistic techniques, through discussions on effectiveness and applicability, to maximize the use of commercial space, invent a highly functional environmental visual signage wayfinding system, meet people's behavior and psychological needs in the commercial environment, and guide people, including the elderly, disabled, and visually impaired, to walk smoothly on the streets, buildings, and various shopping Leisure and other places. Therefore, it is necessary to ensure that the construction of the commercial street signage wayfinding system obtains correct and effective information and identification functions in a scientific and reasonable manner.

As a subsystem of the urban image system, the function of the commercial street signage system is also to promote the physical quality of the commercial environment, provide a warm and orderly shopping, leisure and leisure environment in accordance with aesthetic standards, so as to balance the body and mind, mediate the mind, develop the mind, and unleash spirituality. Based on the above analysis, we can summarize its functions in the following aspects:


The environmental space of a commercial street is mainly composed of buildings with commercial properties as the main body and the environment or areas connected to the buildings, such as department stores, specialty stores, supermarkets, shopping centers, leisure squares, food blocks, etc. It also includes exhibition halls, art galleries, museums, and various performance buildings with cultural properties as the main body. Various visual guidance signs have guiding functions.

In such a complex business environment, people's behavior mainly manifests in aspects such as consumption, shopping, sightseeing, rest, transportation, communication, culture, entertainment, etc., and the identification wayfinding system undoubtedly plays an extremely important guiding role. A safe, orderly, convenient, and efficient signage system is an important medium for connecting the environment and behavior. Its primary task is to quickly and clearly transmit information, making it easy for users to make accurate and quick judgments and deal with many problems in action. Therefore, guidance is the main function of the commercial street signage wayfinding system.


Generally speaking, commercial streets are located in bustling areas, and a large number of industry and brand logos are also included in the signage system. These types of logos have more inherent endorsement functions and have the function of representing the meaning of a certain place or expressing the content, nature, and characteristics of a certain thing. Industry and brand logos not only have recognizability, but also have deeper commercial appeal connotations.

Therefore, when the product name and trademark are set up in a specific environmental space and detailed guidance equipment, the public will understand the brand information through the cognitive role of the logo, enhance purchasing confidence, and improve the sense of satisfaction when using it. For enterprises, this kind of identification can also increase various values, such as cultivating consumer brand loyalty to encourage repeat purchasing behavior; Or strengthen brand quality, provide competitive advantages, etc.

3.Referential nature:

The world today is characterized by economic integration, mutual infiltration of communication, and diverse information dissemination. Various expos, economic negotiations, regional forums, commodity exhibitions, international cultural festivals, art festivals, and Olympic Games are countless, and are full of problems that engulf the urban environment, becoming a problem that the public has to face. Whenever a meeting or competition is held, various badges, flags, badges, as well as billboards, posters, etc., will be manufactured into guiding signs and presented in a timely manner in the bustling areas of the commercial street, becoming clear signs for people to recognize and understand information, with clear indication and endorsement.