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CURRENT LOCATION: Home > How to Choose t... A sign is a guide on a busy street, a visual “greeting” to a target audience,
an elegant way to convey a message.
Research has shown that people tend to act on signs. For example, signage has been shown to be successful in improving seatbelt use, reducing deer-vehicle collisions, reducing speeding, and minimizing conflicts between pedestrians and drivers. Another study investigated the complexity of floor plans and the impact of several directional signs in multiple buildings on a university campus. The study found that the addition of signage resulted in a 13 percent increase in trip rates and a 50 percent reduction in the chance of going the wrong way. While event layouts are still critical, useful signage can help guests navigate through buildings with the most complex floor plans. Your business can utilize different types of directional signage to guide guests and spread brand awareness at your next trade show, meeting or convention.
Type of Space: Identify the type of environment (hospital, university, shopping mall, office building, etc.).
User Demographics: Consider who will be using the wayfinding system (visitors, employees, patients, students, etc.).
Objectives: Define the main goals (ease navigation, enhance visitor experience, comply with regulations, etc.).
Size and Layout: Analyze the size and complexity of the space.
Existing Infrastructure: Note any existing signage or digital systems.
Accessibility: Ensure the solution caters to people with disabilities (ADA compliance).
Static Signage: Traditional signs made from materials like metal, wood, or plastic.
Digital Signage: Interactive screens, kiosks, or digital directories.
Mobile Solutions: Smartphone apps with GPS and indoor positioning systems.
Hybrid Systems: Combining static and digital elements for a comprehensive solution.
OCT Pure Waterfront Primary School
Visual Design: Ensure the design is clear, consistent, and aligns with your brand.
Language: Use clear and simple language, and consider multi-language support if necessary.
Icons and Symbols: Utilize universally recognized icons and symbols.
Interactivity: For digital solutions, consider touch screens, QR codes, or NFC technology.
Updates and Maintenance: Ensure the system is easy to update and maintain.
Integration: Check if the solution can integrate with other systems (security, emergency alerts, etc.).
Legal Requirements: Ensure the wayfinding solution complies with local regulations and standards.
Accessibility Standards: Follow guidelines such as the Americans with Disabilities Act (ADA) for inclusivity.
Initial Costs: Consider the initial investment required for design, production, and installation.
Ongoing Costs: Factor in maintenance, updates, and potential future upgrades.
Experience and Reputation: Choose a vendor with a strong track record in wayfinding solutions.
Customization Options: Ensure the provider can tailor the solution to your specific needs.
Support and Services: Look for providers offering comprehensive support and training.
Pilot Testing: Implement a pilot project to gather feedback and identify any issues.
User Surveys: Conduct surveys or focus groups to understand user needs and experiences.
Installation: Plan the installation process to minimize disruption.
Staff Training: Train staff on how to use and manage the wayfinding system.
Promotion: Inform users about the new wayfinding system through various communication channels.
Choosing the right wayfinding solution requires a thorough understanding of your environment, user needs, and available technologies. By carefully assessing these factors and working with a reputable provider, you can implement an effective wayfinding system that enhances navigation and user experience.
ZIGO is a signage company with one-stop service capabilities in the wayfinding system industry. Just shoot us an email at ceo.zoe@zg-sign.com and we’ll be happy to help.