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Do you know the application areas of Digital signage?

When adopting the form of Digital signage in a guided signage system, designers should pay attention to the following factors: (1) the size and proportion limitations of the effective display area, the display exterior and other related components; (2) resolution and viewing Angle limitations (3) brightness of the viewing environment; (4) the need for electricity supply and data communication; (5) Requirements for ventilation, heating, cooling and climate protection. The dynamic content displayed by Digital signage can be simple general text messages, sharp fonts and images, or smooth videos. It can also make the picture dynamic by using screen effects such as fading in and out, overlapping, cutting and matting.

First of all, Digital signage serves as an important information tool in the fields of finance, energy, electricity, logistics distribution, transportation, flight, etc., which is conducive to the efficient management of cities. Digital signage in the field of transportation can transmit information and entertainment, which can realize real-time and wide information. Digital signage can provide passengers with service information such as subway routes, passenger instructions, civilized passenger travel, health information, and more. Provision of television programmes and radio; Daily notices and circulars; Emergency notifications, such as extreme weather information, train delay notifications, sudden major accidents, etc. In order to provide passengers with travel convenience and rich travel life.

Secondly, Digital signage is conducive to the development of O2O in the retail market. In September 2015, The State Council issued for the first time the Opinions on Promoting Online and Offline Interaction to Accelerate the Transformation and Upgrading of the Innovation and Development of Commercial Circulation. At the same time, according to the statistics of the Ministry of Commerce, in the first half of 2015, the O2O market scale reached 304.94 billion yuan, an increase of up to 80%, and the impact on the traditional retail market is self-evident. It will be followed from the bottom experience store decoration, commodity information guide to advanced traffic access, big data collection and processing, which will break the monotonous form of information transmission of digital symbols in the past, and integrate more biometric, interactive haptic and other technical solutions into the advanced stage.

As an important part of modern transportation facilities, Digital signage is widely used in airports and is an important part of airport information construction. Digital signage can display changing information and update the information at any time, for example, the flight information display system at the airport is used to display the route, flight number, gate number, arrival and departure time of the aircraft, return flights and departure flights. Compared with traditional information communication tools, the outstanding advantage of Digital signage system is to make full use of the audience's trivial time. As a centralized bus station for passengers, it is undoubtedly a scattered time concentration camp. 

Due to its powerful display function, intuitive information transmission function, vivid and delicate advertising picture and colorful content, Digital signage brings different audiovisual sensory experience to the audience, and makes the audience easier to accept, thus making the information transmission more effective. This level of synergy between "supply" and "demand" has contributed to the widespread application of Digital signage in airports.