ZIGO sign-What is signage/logo deepening design? What are the contents of signage/logo deepening design?

signage deepening design refers to the further design based on the guidance/brand logo design to meet the requirements of different media and application scenarios, so that the guidance/brand logo can maintain consistency and identifiability in different environments.

The content of signage deepening design usually includes the following aspects:

1.Application specifications for identification: Determine the size, proportion, position, and other specifications of the identification on different media to ensure consistency and readability in different scenarios.

2.Color specification for identification: Determine the color values of the identification on different media to ensure consistent color performance on different devices.

3.Font specifications for identification: Determine the font, size, and spacing of the text in the identification to ensure readability and aesthetics on different media.

4.Application examples of identification: Provide examples of identification in different application scenarios, such as websites, advertisements, retail packaging, etc., to guide the applicability and operability of identification.

5. Variant design of signage: Design variants of signage for specific application scenarios, such as black and white, reduced, and reversed versions, to meet different needs and limitations.

By deepening the design of the signage, guiding signage/branding logo can better adapt to different media and application scenarios, and enhance the consistency and recognition of the brand image.