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A brief analysis of the categories and design points of tourist spot signage

The construction of tourist spot signage is not a "long way to go" work, but it is also important not to ignore standards because of factors such as rushing to work, dealing with inspections and so on. In the design, production, distribution and other aspects of tourist spot signage pay attention to master the following content, should be able to achieve twice the result with half the effort.

The content required in the scenic panorama standard is: "Set up a tour guide panorama at the entrance of the scenic spot, correctly mark the location of the main scenic spots and visitor centers, toilets, entrances and exits, medical rooms, public telephones, parking lots and other service facilities, and express the telephone for consultation, complaints and rescue." Panorama is the primary type of scenic spot identification system, the overall format is relatively large, generally divided into three parts - eye-catching English and Chinese scenic spot name and LOGO, scenic panorama tour map, Chinese and foreign translation of scenic spot introduction content, some scenic spot panorama also has a "tour notice" or "civilization convention" one. The panorama is generally set in important and eye-catching locations such as the entrance of the scenic spot or the visitor center, and the details include: the location of ea

ch scenic spot and various service facilities, the three types of telephones set by the scenic spot (consultation, complaint, rescue), and the standard graphic symbols of various service facilities.

Guide map

The requirements of the standard are: "Set up a guide map at the intersection of the scenic area, indicating the current location and surrounding scenic spots and service facilities." It refers to "the regional tour map of each section of the scenic spot". In general, a layout can place all the content, and according to the actual situation, it can also be divided into two or more layouts. The guide map must have four main contents - the English and Chinese translation of the name of an area of the scenic spot, the regional tour map, the current location of the tourist, and the location of the surrounding attractions and service facilities.

Scene guide board

The standard requirements are: "Introduction to the main attractions, landscapes or related display content of the introduction of the billboard." The main content includes: the name and Logo of the scenic spot in both Chinese and English, the introduction text of the scenic spot, landscape or related display content in Chinese and foreign languages, plus the three types of telephone consultation, complaint and rescue.


The content required in the standard is: "refers to the guiding direction or orientation of the scenic spot sign." More perfect signage content is: Chinese and English scenic spot name and Logo, Chinese and foreign translation of scenic spots or service facilities name, pointing arrow + distance, some scenic spots on the signage is also accompanied by their own scenic spot graphic symbols and standard service facilities graphic symbols.

Warning board

Generally divided into safety warning signs, prohibited warning signs, such as "do not play in the water", "no crossing", etc., safety warnings and prohibited warnings generally have standard graphic symbols and standard language.

Warm signs and signs

Generally friendly suggestions for tourists or public ethics, environmental reminders, such as "less a string of footprints, more green", as well as the publicity content of scenic tour projects such as rafting experience projects, cable car service projects and other special tour projects, need to set up such signs at the beginning of the project.

Public information graphic symbol card

Divided into two categories of size, large public information symbol boards have parking lots, tourist toilets, tourist centers, scenic entrances and exits, etc., generally vertical; The small public information symbol board has tour guide service, ticketing, postal service, medical room, video and audio room, monitoring room, catering service, etc., which is generally located on the door or the exterior wall of the corresponding functional room. The size of such signage depends on the size of the facility and the venue. It should be noted that the national standard series of "Public information graphic symbols for signs" has been updated several times in recent years, and the graphic symbols in the new identification signs should be set with reference to the latest standard requirements.

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