Marriott Hotel - ARCHITECTURE SIGNAGE SYSTEM BY ZIGO

The Shanghai MARRIOTT Hotel collaborated with ZIGO to develop an advanced architectural signage system that enhances guest navigation and improves overall hotel aesthetics. This project involved the intricate process of wayfinding signage design, focused on delivering a seamless and intuitive navigation experience throughout the hotel premises.

ZIGO's expertise was leveraged in the deepening design phase to refine and finalize the signage details, ensuring all signs were tailored to the specific needs of the hotel environment. The manufacturing phase followed, focusing on producing high-quality signboards that align with the hotel's luxurious ambiance. The final installation phase was meticulously planned and executed over two months, positioning 2,976 signboards across the hotel to optimize visibility and accessibility.

ACTUAL EFFECT DIAGRAM

MOVING LINE PLANNING

MOVING LINE PLANNING

DESIGN PROPOSAL

DEEPENING THE DESIGN PLAN

DEEPENING THE DESIGN PLAN

This project highlights the importance of hotel wayfinding signage in enhancing guest experience by providing clear, consistent, and visually appealing guidance throughout the hotel. The strategic placement and design of the signage by ZIGO contribute significantly to the functionality and aesthetic appeal of the Shanghai MARRIOTT Hotel.

Total Hotel Area: 26,000 square meters, offering expansive luxury and comfort

Number of Rooms: 338 meticulously designed guest rooms and suites

Signage Scope: The project encompasses a comprehensive range of services including wayfinding signage design, deepening design, production, and installation, aimed at enhancing the guest experience through clear and effective navigation solutions.

Total Number of Signboards: 2,976 strategically placed signboards to facilitate intuitive guest movements and interactions within the hotel.

Project Timeline:

Total Duration: 8 months — This timeline reflects the meticulous planning, design, production, and installation phases required to meet the high standards of the Marriott brand.

Deepening Design Phase: 2 months — During this initial phase, ZIGO focused on refining and customizing the signage designs to align perfectly with the hotel's interior and architectural nuances, ensuring both functionality and aesthetic appeal.

Manufacturing Phase: 4 months — This critical phase involved the careful fabrication of 2,976 signboards. State-of-the-art manufacturing techniques were employed to ensure durability and visibility, keeping in mind the specific environmental conditions of the hotel.

Installation Phase: 2 months — The culmination of the project saw the precise and strategic installation of the signage system throughout the hotel premises. This phase was crucial for optimizing the location of each sign to maximize its effectiveness and integrate seamlessly with the hotel's luxurious environment.

This project is a testament to the effectiveness of well-thought-out wayfinding signage in large hospitality venues. By combining expert design with precise implementation, ZIGO has significantly contributed to the functionality and aesthetic harmony of the Shanghai MARRIOTT Hotel, ensuring that guests experience a blend of luxury and convenience from the moment they step inside.

ZIGO，the best specialist of signage wayfinding manufacture in China