JW MARRIOTT - architectural signage system by ZIGO

JW Marriott Hotel Project from the Best Specialist of Signage & Wayfinding Manufacture in China.

The JW Marriott project undertaken by ZIGO Sign is a prestigious venture involving the deepening design, production, and installation of signage for the internationally renowned five-star hotel. Situated within the Second Ring Road of Changsha City, the hotel boasts 284 high-quality rooms and is conveniently located just a 5-minute walk from Tujiachong Station of Metro Line 1.

Design, manufacturing, and installation of signage wayfinding system

ACTUAL EFFECT DIAGRAM

GUIDANCE SYSTEM PLANNING DIAGRAM

DESIGN PROPOSAL

BUILDING LETTER DEEPENING DESIGN DRAWING

ON-SITE PHYSICAL PICTURE

Location Advantage:

The strategic location of the hotel facilitates easy access to the Wuyi Business District, with the subway connecting directly in just 5 stations. Drawing inspiration from iconic landmarks such as Orange Island and Love Evening Pavilion, the hotel's interior intricately weaves in the rich and colorful stories of Changsha. Guests are immersed in the unique cultural tapestry, experiencing the essence of Changsha style and indulging in a beautiful and culturally significant stay.

Design Process:

The ZIGO sign design team meticulously crafted a comprehensive deepening plan for signage placement across all areas of JW Marriott, aligning with power lines and architectural layouts. This intensive process, spanning a month, set the foundation for the subsequent stages.

The ensuing two months saw ZIGO's designers dedicatedly deepening the design of all signage and brand logos. This phase involved working with confirmed placement points and culminated in obtaining approval from JW Marriott's responsible personnel for all design drawings.

Production and Installation:

With confirmed designs and permissions in hand, ZIGO's production team embarked on a three-month journey to craft 5160 signs and the Tower Crown brand logo. The remarkable dimensions of the brand logo, measuring 21700mm*5821mm and weighing 1796KG, attest to the scale and grandeur of the project.

Upon arrival at the JW Marriott site, the ZIGO sign construction team collaborated closely with the hotel manager, confirming installation points and reserved potentials. The meticulous installation process, aligning with designated positions on the approved design drawings, unfolded over a period of two months.

The successful completion of the JW Marriott project showcases ZIGO Sign's commitment to precision, artistic expression, and seamless integration of brand elements within the cultural context of Changsha. The result is a visually stunning and culturally immersive experience for the hotel's esteemed guests.